We are a loungewear company that
champions childhood cancer, most notably by
donating 50% of our profits to childhood cancer
initiaitves.
ABOUT US
JOIN THE CLUB.
While comfort is something of universal importance, it means so much more to children who have been affected by cancer. We create physical symbols of comfort to build a community, uniteed by their shared support for childhood cancer advocacy.
COMFORT
Our products prioritize comfort.
CHARITY
50% of all profits are donated to charity.
CHAMPION
We are a community of support.
OUR STORY
Our mission is inspired by Co-Founder Eloise McIntosh's journey with cancer as a young teen. When Eloise was 14, she was diagnosed with Hodgkin's Lymphoma. Now, she is nearly 8 years cancer free; however, the journey to survivorship has been far from easy. Chemotherapy, countless procedures and surgeries, the emotional turmoil of cancer as a teenager, and the enduring long-term effects of treatment have often left Eloise feeling defeated. As a result, Eloise constantly sought ways to feel comfortable. More often than not, she found comfort in an oversized hoodie and beanie to keep her bald head warm.
IT ALL STARTED WITH A CLASS PROJECT...
Fast forward to university when Eloise and her university best friend, Chloe Staines, were tasked with creating an e-commerce-based business for their Digital Marketing class. Sitting there in their most beloved hoodies, they thought: "how can we make our love for hoodies more meaningful?" Immediately, Eloise's memories of cancer flashed into her mind.
The girls untapped a hidden nexus between loungewear, comfort and childhood cancer advocacy. Since then, the Good Hood Club has cultivated a community of support united through symbols of comfort. The Good Hood Club has raised upwards of $100,000 for pediatric oncology initiatives, alongside countless in-kind donations, all while raising awareness for childhood cancer.
The girls graduated from the Commerce Program at Queen's University in 2021 and have since worked as young female entrepreneurs in their roles at the Good Hood Club.
OUR MISSION & VISION
MISSION
Our mission is to do GOOD through HOODS. Specifically, we strive to use comfort as a means to champion childhood cancer.
VISION
Our vision is a world without the burden of childhood cancer. Through our commitment to childhood cancer advocacy, we hope to contribute to help alleviate this burden, ensuring each child and their family has access to the care and support they deserve.
$100,000+
donated to childhood cancer initiatives
3 YEARS
in business
12,000
Good Hood products sold
5
charitable beneficiaries
MEET THE FOUNDERS
Eloise McIntosh and Chloe Staines are the face behind the Good Hood Club. In 2019, they founded the company together as part of their school project. And since, they have remained devoted to scaling the Good Hood Club and maximizing it's impact.
ELOISE MCINTOSH
Co-Founder
Eloise was diagnosed with cancer at 14 years old. Since then, Eloise has constantly sought ways to transform her painful experience with cancer into a broader purpose. For the past 8 years, Eloise has served as a childhood cancer ambassador, personally raising $300,000+ for pediatric oncology initiatives. Eloise remains devoted to her passion for childhood cancer advocacy through her professional career with the Good Hood Club.
CHLOE STAINES
Co-Founder
Chloe has always been committed to the notion of community; whether it be as a member of her high school student council or a vibrant member of her university executive clubs, Chloe is a spirited leader. Chloe's passion for forging meaningful relationships while promoting social good is evident. Since meeting Eloise at university, Chloe has immersed herself in the childhood cancer community, eventually inspiring her to help found the Good Hood Club.