ABOUT US
The Good Hood Club is a company dedicated to championing childhood cancer, most notably through donating 50% of all profits to childhood cancer initiatives. Welcome to the CLUB.
OUR STORY
Our mission is inspired by Co-Founder Eloise McIntosh's journey with cancer as a young teen. When Eloise was 14, she was diagnosed with Hodgkin's Lymphoma. Now, she is nearly 8 years cancer free; however, the journey to survivorship has been far from easy. Chemotherapy, countless procedures and surgeries, the emotional turmoil of cancer as a teenager, and the enduring long-term effects of treatment have often left Eloise feeling defeated. As a result, Eloise constantly sought ways to feel comfortable. More often than not, she found comfort in an oversized hoodie and beanie to keep her bald head warm.
IT ALL STARTED WITH A CLASS PROJECT...
Fast forward to university when Eloise and her university best friend, Chloe Staines, were tasked with creating an e-commerce-based business for their Digital Marketing class. Sitting there in their most beloved hoodies, they thought: "how can we make our love for hoodies more meaningful?" Immediately, Eloise's memories of cancer flashed into her mind.
The girls untapped a hidden nexus between loungewear, comfort and childhood cancer advocacy. Since then, the Good Hood Club has cultivated a community of support united through symbols of comfort. The Good Hood Club has raised upwards of $100,000 for pediatric oncology initiatives, alongside countless in-kind donations, all while raising awareness for childhood cancer.
The girls graduated from the Commerce Program at Queen's University in 2021 and have since worked as young female entrepreneurs in their roles at the Good Hood Club.
WELCOME TO THE CLUB!
OUR VALUES
COMFORT
While comfort is universally important, those affected by childhood cancer have a particular affinity for symbols of comfort. The Good Hood Club creates loungewear products founded on these principles.
CHARITY
As a CLUB, we aim to work towards a future without the burden of childhood cancer. To date, we have raised $100,000 for childhood cancer initiatives, which fund research, and financial and social support for those affected by childhood cancer.
CHAMPION
We are a club. Together, we champion the childhood cancer community, honouring courage, resilience and strength. We are there for each other to honour, encourage & uplift all those affected by childhood cancer.
MEET OUR CO-FOUNDERS
ELOISE MCINTOSH
Eloise was diagnosed with cancer at 14 years old. While this diagnosis was incredibly challenging, Eloise sought opportunities to transform her pain into a broader purpose. Eloise has enthralled the childhood cancer community for the past 8 years, raising upwards of $300,000 for pediatric oncology initiatives. Also, Eloise serves as an invaluable ambassador to the cause; it is her true passion. Eloise remains devoted to this passion through her professional career with the Good Hood Club.
CHLOE STAINES
Chloe has always been committed to the notion of community. Whether as a member of her high school student council or a vibrant member of her university executive clubs, Chloe is a spirited leader. Chloe's passion for forging meaningful relationships while promoting social good is evident. Unsurprisingly, after meeting Eloise at university, Chloe immersed herself in the childhood cancer community, eventually inspiring her to help found the Good Hood Club.