About us

The Good Hood Club is a loungewear company dedicated to championing pediatric oncology, most notably through donating 50% of our profits to the Pediatric Oncology Group of Ontario (POGO). The purpose is in the name, "Good Hood Club" represents the mission of creating comfort for those in the community going through their own unique battle and reminding all that you are "stronger than you think".

Co-founders, Eloise and Chloe, are familiar with this struggle. Eloise is a childhood cancer survivor. At only 15-years-old, Eloise was diagnosed with Hodgkin's Lymphoma. Although Eloise is nearly six years cancer-free, the journey to survivorship was not easy; Eloise often faced bouts of severe discomfort. As Eloise's best friend, Chloe is aware of this intense struggle. In a quest to help others, Eloise and Chloe launched the Good Hood Club: an affordable loungewear brand with a mission to champion pediatric oncology.

Eloise and Chloe founded Good Hood Club in 2019. Both as students in the Commerce program at Queen's University, Eloise and Chloe sought an opportunity to combine their business acumen with their extreme passion for pediatric oncology. Since then, we have made nearly $100K in sales thanks to the incredible support of the Good Hood Club.

With every purchase, Good Hood Club donates 50% of their profits directly to the Pediatric Oncology Group of Ontario (POGO), an organization with a mission to provide state-of-the-art cancer care to the thousands of children battling cancer in Ontario.   

Meet the Co-Founders


Eloise McIntosh


As a childhood cancer survivor, Eloise has a lust to transform her pain into purpose by serving the pediatric oncology community. Since her diagnosis in 2014, Eloise has personally been involved in numerous fundraising initiatives to help provide exceptional pediatric cancer care. As co-founder of the Good Hood Club, Eloise focuses on spearheading various initiatives as the liaison with POGO. Additionally, Eloise focuses on the operational and financial aspects of the business. 


Chloe Staines


Chloe has always had a passion for helping others. Since childhood, Chloe has been involved in numerous philanthropic endeavours. At Queens, Chloe's desire to serve her community only grew further, eventually co-founding Good Hood Club at the beginning of her third year. Chloe is responsible for product design and manufacturing for Good Hood Club, as well as all the business' marketing efforts.