WE DO GOOD THROUGH HOODS.
Comfort is universally valued, but it means so much more for the childhood cancer community. It represents a source of strength and perseverance. At the Good Hood Club, we champion those affected by childhood cancer through loungewear.
Our Story
Our story starts when Co-Founder, Eloise, was diagnosed with cancer in her teens.
During her time in treatment, comfort was critical. Whether it was the comfort of being surrounded by loved ones, the comfort of knowing everything was going to be ok, or simply the comfort of an oversized hoodie, comfort became a lifeline.
This sentiment is the driving force behind the Good Hood Club. Born out of a class project at Queen's University, we use symbols of comfort to champion childhood cancer care, raising funds and awareness for the cause.
To date, we have raised $100,000+ for childhood cancer initiatives & continue to honour those affected by childhood cancer.
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COMFORT
While comfort is universally important, those affected by childhood cancer have a particular affinity for symbols of comfort. The Good Hood Club creates loungewear products founded on these principles.
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CHARITY
As a club, we aim to work towards a future without the burden of childhood cancer. To date, we have raised $100,000 for childhood cancer initiatives, which fund research, and financial and social support for those affected by childhood cancer.
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CHAMPION
We are a club. Together, we champion the childhood cancer community, honouring courage, resilience and strength. We are there for each other to honour, encourage & uplift all those affected by childhood cancer.